PKHB’s Personal Data and Privacy Policy

POH KONG HOLDING BERHAD (“PKHB”) views and treats your Personal Data seriously.

We have therefore developed a Privacy Policy that guides how PKHB collects, processes, uses, discloses, transfers and stores your Personal Data. Kindly study this Policy to understand your rights on this matter.


Collection and Use of Personal Data

During your transaction and dealings with PKHB, you may be requested to furnish your Personal Data from time to time. PKHB and our third party service providers may share the Personal Data with each other and use it following this Privacy Policy.

We may collect a variety of your Personal Data, which may include your:-

  • Name, company name and job title;
  • National registration identity card number;
  • Gender;
  • Race and religious beliefs;
  • Postal address and demographic information;
  • Telephone number;
  • Email address;
  • Salary range;
  • Credit card or bank account information;
  • Information relevant to customer surveys and/or offers;
  • Information necessary to provide you with services offered by PKHB;
  • Purchase history;
  • Website surfing preference and history including cookies.

The list of personal data stated above is not exhaustive and may include other personal data depending on the nature of dealings or transaction.


How PKHB Uses Your Personal Data

Your Personal Data that PKHB collects allows us to process the necessary business transaction, for internal purposes such as auditing, data analysis, and research to improve PKHB's products, services and customer communications. PKHB may also share your Personal Data with third party providers that provide services such as information processing, extending credit, fulfilling customer orders, delivering products to you, managing and enhancing customer data, providing customer service, assessing your interest in PKHB products and services and conducting customer research or satisfaction surveys.

With your consent, from time to time, PKHB may send important notices via emails, letters or SMS, to keep you posted on PKHB’s latest product announcements and upcoming events and changes to PKHB’s terms, conditions, and policies. As such information is crucial to your custom with PKHB, you are advised not to opt out of receiving such communications.

Apart from the above, we require this information to understand your needs and provide you with a better service. The purposes for which your personal data may be used are:-

  • the delivery of company reports, newsletters and other investor relations information to you;
  • pamphlets, brochures, flyers, mails, leaflets and other advertising and promotional materials regarding our projects, products and/or services to you, which delivery may be via email, mail, fax, or hand delivery to you;
  • to alert and recommend products to you (if any);
  • the maintenance and upkeep of shareholder’s, investor’s,  customer’s records;
  • marketing and client profiling activities regarding our latest products and/or services;
  • execution of necessary agreement and/or contract for our products and/or services with you;
  • credit assessment, financial and background check as and when deemed necessary;
  • security and fraud prevention;
  • statistical analysis;
  • our branding, communications and corporate affairs, which include publication in our printed materials, website and/or other electronic media;
  • to be used for internal record keeping and our corporate governance;
  • ensuring compliance with and to make disclosure under any applicable law, regulation, direction, court order, by laws, guidelines and/or codes applicable to us;
  • any subsequent commercial transactions in relation to our projects, products and/or services;
  • vacant possession, handover of keys, property/estate management, customer care and/or defect rectification works;
  • any other purposes related to our business.

It is necessary but non-obligatory that you supply us with the required personal data.


Protection of Personal Data

PKHB takes the necessary precautions, both administrative and technical to safeguard your personal data against loss, theft, misuse and unauthorized access, disclosure, usage, alternation or destruction.


Retention of Personal Data and Access

PKHB shall endeavour to make it easy for you to keep your information accurate, complete and up to date. We will retain your personal data for the period necessary to fulfil the many different purposes outlined in this Privacy Policy unless a longer retention period is permitted or required by law.

You can help ensure that your contact information and preferences are accurate, complete, and up to date by contacting us. For other personal information, we make good faith efforts to provide you with access so you can request that we correct the data if it is inaccurate or delete the data if PKHB is not required to retain it by law or for legitimate business purposes.


Disclosure of Your Personal Data

We may share your personal data with governmental agencies or other companies assisting us in fraud prevention or investigation. We may do so when: (1) permitted or required by law; or, (2) trying to protect against or prevent actual or potential fraud or unauthorized transactions; or, (3) investigating fraud which has already taken place. 

We may also disclose your personal data for all such other purposes that are related to the Purposes for which we originally collected your personal data.  

The personal data provided to us will be kept confidential except to disclose your Personal Data to the following classes of parties:

  • any persons, government agencies, statutory authorities and/or industry regulators whom we are compelled or required to do so pursuant to any law;
  • any associated, related, holdings and/or subsidiaries companies of PKHB, including those incorporated in the future;
  • our business partners and affiliates;
  • our auditors, consultants, lawyers, agents, accountants and/or advisors;
  • our third party service providers, third party management companies, sub-contractors or other parties as may be deemed necessary by us to facilitate your dealings with us.


Integrity of Your Personal Data

You are responsible for ensuring that the personal data you provide us is accurate, complete, and not misleading and that such personal data is kept up to date.

We may request your assistance to procure the consent of third parties whose personal data is provided by you to us and you agree to use your best endeavours to do so.


Transferring Your Personal Data Outside of Malaysia

It may be necessary to transfer your personal data to companies within the PKHB group of companies or service providers outside Malaysia for purpose of fulfilling our obligations to you in respect of the Purposes and also in providing integrated services, maintaining and storing records.


Notice and Choice Principle

Individuals, who have provided his/her Personal Information prior to this Policy, may contact PKHB using the contact details set out below to know what types of Personal Information have been administered and the purpose for the administration.

PKHB will not process personal information without your prior written consent, except for the Purposes and where it is required or permitted under Malaysian law.

You will be given the opportunity to 'opt-out' of having your personal information used for purposes not directly related to our projects, products and services at the point where PKHB asks for information. If you do not wish to receive our promotional updates you may opt-out of receiving these communications by writing to us at the following address:-

But please note that should you decide to “opt-out”, we may not be able to provide you with certain services and your subscription to or application for certain services may be declined, denied or refused by PKHB.


Personal Data Protection Officer

Poh Kong Holdings Berhad (586139-K),
16-20, Jalan 52/4, 46200 PEtaling Jaya,
Selangor Darul Ehsan, Malaysia
Tel No.: 603-7940 3333/ 7958 8999


Changes to This Policy 

PKHB reserves the right to update and amend this policy from time to time. Any material changes will be posted on with the updated Privacy Policy.

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