Our Story
A Business Built with Passion & Integrity
Established in 1976 with its first outlet in Petaling Jaya, Poh Kong has grown into Malaysia’s largest jewellery retail chain. Since its listing on Bursa Malaysia in 2004, the company has continued to thrive, supported by a dedicated manufacturing facility in Shah Alam and the milestone opening of its 100th outlet in 2011.
Meticulous Craftsmanship
Poh Kong’s unwavering passion and commitment to delivering jewellery of the highest international standards have been central to its success. Rigorous quality control measures are upheld to ensure excellence, while every piece is meticulously crafted with superior quality and precision.
In-house Brands
Drawing on its expertise in jewellery, Poh Kong has developed a range of exclusive in-house brands, including Tranz—Malaysia’s first 22K designer gold with a modern touch; Happy Love—showcasing elegant oriental designs; Anggun—featuring floral, Asian-inspired motifs; and The Art of Auspicious Jewellery—Feng Shui-infused pieces symbolizing luck and longevity.
Building on its gold expertise, Poh Kong’s Hemera collection features the world’s most brilliant 101-facet diamonds, renowned for their exceptional light performance. The D’First collection celebrates the joy of owning a first diamond, making it a cherished keepsake for every girl.
Our Licensed Collaborations
Poh Kong’s Disney Jewellery, adored by all ages, includes collections such as Mickey Magic, Mickey & Friends, Disney Baby, Winnie the Pooh, and Disney Princesses. In collaboration with Michael Chuah, Poh Kong also brings Yuurei Neko Sama and friends to life through charming gold creations.
Sole Distributor in Malaysia
In addition to its in-house brands, Poh Kong exclusively distributes renowned international names like Germany’s Schoeffel, known for exquisite cultured pearls, and Italian luxury jewellers Luca Carati and Moraglione 1922. These brands are celebrated for expert craftsmanship, rich heritage, and timeless designs featuring premium materials, vibrant gemstones, and captivating diamonds.
Retail Concept
Discover our exquisite jewellery collections at any of our outlets: Poh Kong, Poh Kong Gallery, Diamond & Gold, Diamond Boutique, Gold Boutique, and Oro Bianco.
Poh Kong
Poh Kong, Malaysia’s largest jewellery retail chain, offers a wide selection of gold and gemstone pieces, from simple styles to custom designs.
Poh Kong Gallery
Poh Kong Gallery is a luxurious showroom featuring exclusive collections Germany’s Schoeffel pearls, Italy's Luca Carati, and Moraglione 1922.
Diamond & Gold
Diamond & Gold emanates the charm and elegance of modern women, integrating the dazzle of diamonds and the gleam of gold.
Diamond Boutique
Diamond Boutique caters to elegant, sophisticated women who embrace the luxury and status of diamonds.
Gold Boutique
Gold Boutique features exclusive in-house brands by Poh Kong, including Tranz, Happy Love, Anggun and The Art of Auspicious Jewellery.
Oro Bianco
Oro Bianco, meaning "white gold" in Italian, showcases radiant white gold and dazzling diamonds, expertly crafted by Poh Kong.
Timeline
1976
Poh Kong was established at Petaling Jaya Newtown
1982
Opened first branch in SS2, Petaling Jaya
1983 - 1994
Opened more branches in the 80's and the early 90's
1995
Sole authorized licensee of Disney jewellery
1996
Won the "Gold Design Awards 1996" by the World Gold Council
1998
Listed as the Largest Jewellery Retail Chain in The Malaysia Book of Record
2001
Established 60,000 sq. ft. modern manufacturing facility in Shah Alam
2001
Launched Tranz as Poh Kong's first in-house gold jewellery brand
2004
Listed on the main board of Bursa Malaysia & reached 60th outlets in Malaysia
2004
Opened Poh Kong Gallery, a stylish VIP lounge at Headquarter
2007
Appointed as sole distributor for Schoeffel luxury pearl jewellery from Germany
2007
Presented with the Fair Price Shop Awards
2009
Appointed as sole distributor for Luca Carati, Italy's most prestigious diamond jewellery
2010
Showcased Tranz & Anggun in Shanghai World Expo 2010
2011
Reached 100th outlet
2012
Appointed as sole distributor for Moraglione 1922, colour gems jewellery from Italy
2012
Awarded Malaysian Retailers Chain Association (MRCA) Elite Awards
2013
Launched Hemera, the world's most brilliant diamond with 101 facets
2014
Awarded as Malaysia's Top 10 Retailers in the Asia-Pacific Top 500 retail companies
2015
Poh Kong wins Gold at Putra Brand Award
2015
Anggun wins Creative ASEAN Jewellery Design Award
2016
Ranked 8th among Malaysia's Top 10 retailers in the Retail Asia-Pacific Top 500 Awards
2016
Won Outstanding CSR Awards in MRCA Crown Awards
2016
Received the "Special Recognition Award 2016" from AEON
2018
Awarded Superbrand Status by the Malaysia Superbrands Council
2018
Won the Outstanding Enterprise of the Year award at JNA Awards 2018
2019
Won The Golden Globe Tigers 2019 for Excellence & Leadership in Branding & Marketing
2019
Won CSR Malaysia Awards 2019
2020
CXP Best Customer Experience Awards 2020
2020 - 2021
Came in third at the Putra Brand Awards for both 2020 & 2021