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Poh Kong Story

A Business Built with Passion & Integrity

Established in 1976 with its first outlet in Petaling Jaya, Poh Kong continues to be at the forefront of the jewellery industry and enjoys tremendous growth. Being listed on Bursa Malaysia since 2004 has driven Poh Kong to even more success since its inception. Today, Poh Kong has its own manufacturing facility in Shah Alam and has reached their 100th outlet in 2011, thus earning its position as Malaysia’s largest jewellery retail chain store.

 

Meticulous Craftsmanship

Poh Kong’s passion in the business and its dedication in providing fine jewellery of top-notch quality and international standards have always played a pivotal role. For quality assurance, Poh Kong ensures that stringent measures are constantly undertaken without compromising design excellence. Poh Kong jewellery has been created with superior quality and meticulous craftsmanship.

 

In-house Brands

Putting its knowledge and expertise in the jewellery business to good use, Poh Kong has created several in-house brands under its belt, such as Tranz, Happy Love, Anggun and The Art of Auspicious Jewellery.

Tranz, the first designer gold jewellery in 22K gold, enhances the appeal of gold jewellery through its modern yet classy designs. Happy Love boasts a selection of elegant oriental gold jewellery, while Anggun features Asian-inspired designs of floral motifs that reflect the beauty of nature’s flora. The various collections under the Anggun brand are Alamanda, Bunga Raya, Manja, Orkid, Melur and Karya Anggun, which is an exquisite amalgamation of the earlier collections. The Art of Auspicious Jewellery is a showcase of well-crafted masterpieces designed with Fengshui elements in mind, denoting blessings of good fortune and longevity.

 

Sole Distributor for World-renowned International Jewellery Brands

Besides developing its range of in-house brands, Poh Kong is also the sole distributor for world-renowned international jewellery brands such as Schoeffel luxury pearls from Germany, and two Italian brands – Luca Carati and Moraglione 1922.

Schoeffel is a highly respected brand name in the world of cultured pearls, renowned for inheriting one of the most beautiful and extravagant pearls with excellent quality. Luca Carati is one of Italy’s most prestigious luxury jewellers with expert craftsmanship and invaluable experience in finest material acquisition. Established in Valenza, Italy since 1922, Moraglione 1922 is a jewellery brand steeped in timeless tradition and rich heritage, to reflect wondrous designs that juxtapose colourful precious stones with alluring diamonds.

 

Angel Diamond

Diamonds have long been seen as the symbol of love and commitment. There is nothing like the sparkling brilliance of a beautifully cut diamond to make one simply awestruck, which is why Poh Kong is proud to present Angel Diamond, the world’s first Ideal Square Cut Hearts and Arrows Diamond – a touch of prestige at its best.

Hemera

HEMERA™ is the world’s most brilliant diamond with 101 facets. It is a true reflection of perfection that evokes the senses with its superior light performance. Inspired by cultural richness and classic beauty, the new Bombay collection is a world of its own, with intricate and immaculate designs that speak out feminine charm and pure elegance.

 

Disney

Disney Jewellery is a timeless brand adored by both adults and children alike. Poh Kong’s Disney Jewellery includes Mickey Magic, Mickey & Friends, Disney Baby, Winnie The Pooh and Disney Princess.

 


 

Retail Concept

Take delight in our wide array of fine exquisite jewellery by visiting our outlets - Poh Kong, Poh Kong Gallery, Diamond & Gold, Diamond Boutique, Gold Boutique and Oro Bianco.

Hailed as the largest jewellery retail chain in Malaysia, Poh Kong offers a wide range of gold and gemstones jewelleries including house brands ie. Tranz, Anggun etc. created by a team of skilled craftsmen and designers. There is always something for everyone, from exquisite pieces to simple designs, from irresistible collectibles to dazzling custom made works of art for every age, taste and budget, from international brands such as Disney and many more imported jewelleries.

 


 

A luxurious showroom for the distinguished and affluent, Poh Kong Gallery houses an extensive collection from the world renowned designers. This includes the international brands such as Luca Carati and MORAGLIONE 1922 from Italy, Schoeffel pearl from Germany, Angel Diamonds and other prestigious exquisite jewellery, exclusively in Poh Kong.

 


 

Integrating the dazzle of diamonds and the gleam of gold, Diamond & Gold emanates the charm and elegance of modern women.

 

 


 

Dynamic, sophisticated and elegant, the smart and trendy women executives live up the luxury to reward themselves with their best friend forever– diamonds.

 


 

Gold Boutique houses several in-house brands, which include Tranz, an Italian contemporary gold jewellery created for the bold and daring; Happy Love which offers wide selections of elegant oriental gold jewellery; Anggun which features Asian-inspired designs of floral motifs that reflect the beauty of nature’s flora and The Art of Auspicious Jewellery, well-crafted masterpieces designed with Fengshui elements in mind, denoting blessings of good fortune and longevity. These collections are exclusively designed and made by Poh Kong.

 


 

Oro Bianco is the Italian words for white gold. ‘Bianco’ means white and ‘Oro’ stands for gold. The white brilliance of white gold and the resplendence of diamond captivate every beholder. These collections are exclusively designed and made by Poh Kong. Oro Bianco is the Italian words for white gold. ‘Bianco’ means white and ‘Oro’ stands for gold. The white brilliance of white gold and the resplendence of diamond captivate every beholder. 

History

  • 1976

    1976

    Poh Kong was established at Petaling Jaya Newtown.

  • 1982

    1982

    Opened first branch in SS2, Petaling Jaya.

  • 1983-1994

    1983-1994

    Opened more branches in the 80's and the early 90's.

  • 1995

    1995

    Sole authorized licensee of Disney jewellery.

  • 1996

    1996

    Won the "Gold Design Awards 1996" by the World Gold Council.

  • 1998

    1998

    Listed as the Largest Jewellery Retail Chain in The Malaysia Book of Records.

  • 2001

    2001

    Established 60,000 sq. ft. modern manufacturing facility in Shah Alam.

  • 2001

    2001

    Launched Tranz as Poh Kong's first in-house gold jewellery brand.

     

  • 2004

    2004

    Listed on the main board of Bursa Malaysia & reached 60th outlets in Malaysia.

  • 2004

    2004

    Opened Poh Kong Gallery, a stylish VIP lounge at Headquarter.

  • 2007

    2007

    Appointed as sole distributor for Schoeffel luxury pearl jewellery from Germany.

  • 2007

    2007

    Presented with the Fair Price Shop Awards.

     

  • 2009

    2009

    Appointed as sole distributor of Luca Carati, Italy's most prestigious diamond jewellery.

  • 2010

    2010

    Showcased Tranz & Anggun in Shanghai World Expo 2010.

  • 2011

    2011

    Reached 100th outlet.

  • 2012

    2012

    Appointed as sole distributor of Moraglione 1922, colour gems jewellery from Italy.

  • 2012

    2012

    Awarded Malaysian Retailers Chain Association (MRCA) Elite Awards.

  • 2013

    2013

    Launched HEMERA™, the world's most brilliant diamond with 101 facets.

  • 2014

    2014

    Awarded as Malaysia's Top 10 Retailers in the Asia-Pacific Top 500 retail companies.

  • 2015

    2015

    Poh Kong wins Gold at Putra Brand Award.

     

  • 2015

    2015

    Anggun wins Creative ASEAN Jewellery Design Award.

     

  • 2016

    2016

    Ranked 8th position in Malaysia's Top 10 Retailers in the Asia-Pacific Top 500 retail companies.

  • 2016

    2016

    Won Outstanding CSR Awards in MRCA Crown Awards.

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