Corporate Milestone
1976
Dato’ Eddie Choon, POH KONG’s Executive Chairman and Group Managing Director, started business in jewellery retailing as one of the founders of the Company when he established Poh Kong Jewellers (PKJ), a partnership at Jalan 52/4, Petaling Jaya on March 26.
1982
Poh Kong Jewellers (PKJ) expanded its operations with the opening of its first branch in SS2 Petaling Jaya, Selangor Darul Ehsan taking a retail space of 1,500 sq ft and a staff force of 20.
1983 - 1992
PKJ opened more branches in the 80’s until the early 90’s.
1993
PKJ upgraded its outlets with point-of-sales fully computerised and inventory systems.
1995
PKJ signed a licensing agreement with Walt Disney Company as exclusive distributor of its characters in gold in Malaysia.
1996
POH KONG celebrated its 20th Anniversary with a contest offering a Mercedes Benz C200 as its grand prize.
PKJ in-house designer team won a gold medal for the “Golden Design Awards 1996” organized by the World Gold Council Europe in Italy.
1998
Poh Kong Jewellery listed in The Malaysia Book of Records as the Largest Jewellery Retail Chain.
1999
POH KONG raised RM100,000 for the Nanyang Press Foundation for education and training of underprivileged youths, through a charity campaign launched in its 50 retail outlets nation-wide.
2001
PKJ established a ultra modern RM12 million manufacturing facility with an initial 60,000 sq ft in Shah Alam to create exclusive designs by a team of skilled master craftsmen. The plant has an expansion capacity of three times its present size.
POH KONG celebrated its 25th Anniversary with the “Drive Home a Lotus Elise” Contest and a grand anniversary company dinner.
POH KONG developed its own house brand Tranz Collection of jewellery that are contemporary in design with an Italian inspiration for the young and trendy.
2002
Poh Kong Holdings Sdn Bhd (PKHSB) incorporated as a private limited company on July 12.
PKHSB converted into a public company Poh Kong Holdings Berhad (PKHB) on July 24, as an investment holding company whilst its subsidiaries are involved in manufacturing, trading, supplying and retailing of gold ornaments, diamonds, and gem-set jewelleries.
PKHB formed a franchise division and was successful in obtaining approval in 2001 from the Ministry of Entrepreneur Development & Co-operatives to start-up franchise operations in the country.
2003
POH KONG was one of the sponsors in the Miss Tourism International Pageant under the auspices of the Ministry of Culture and Tourism.
2004
PKHB was listed on the main board of Bursa Malaysia Securities Berhad on March 9.
PKHB ranked 9th position in Malaysia with US$77.1 (RM292.98) million chalked up in sales (1993) in a research by Retail Asia Publishing magazine on the top 500 companies in the Asia-Pacific region.
Poh Kong Gallery, a stylish VIP lounge occupying 5,000 sq ft and refurbished with a classic Italian ambience was set up at its headquarters in Jalan 52/4, Petaling Jaya.
PKJ’s expansion reached 60 outlets nationwide in Peninsular Malaysia.
Poh Kong sponsored the Miss Poh Kong Glamour in the annual Miss Tourism International Pageant 2004 for the second time. |
2005
POH KONG held its 2nd Annual General Meeting and Extraordinary General Meeting at the Pan Pacific Glenmarie, Shah Alam on January 24.
POH KONG launched the MBF Poh Kong Gold Card “Win Around The Clock” Bonanza promotion.
POH KONG sponsored the new Tranz commercial to highlight product branding and an interactive multimedia campaign “Trio” on ntv7 and a breast cancer awareness drive called “Trio and Friends – Take Charge.”
PKHB was successful in obtaining approval from the Ministry of Entrepreneur Development & Co-operatives to start-up franchise operations in the country.
POH KONG launched its 30th Anniversary “Million Ringgit Reward” Contest from 30 September 2005 to 30 April 2006 to reward its patrons with diamonds and gems as prizes.
POH KONG’s road shows at various shopping malls in the Klang Valley were organised during the various Malaysian festivals and special events.
Poh Kong sponsored Miss Poh Kong Glamour in the annual Miss Tourism International Pageant 2005 for the third time.
2006
Poh Kong held its 3rd Annual General Meeting of PKHB at Sheraton Subang Hotels & Towers, Subang Jaya on January 20.
The Ministry of Domestic Trade & Consumer Affairs awarded PKJ and subsidiaries in the Group the Fair Prize Shop Awards 2005 – 2006 in the Jewellery Category in recognition of the Company’s outstanding contributions to the country’s economy.
POH KONG’s wholly-owned subsidiary Poh Kong International Sdn Bhd (PKISB) signed a joint venture agreement on May 11 with two Hong Kong based companies to venture into the diamond cutting and polishing, sales, import and export of precious stones.
POH KONG held its final judging and press conference on June 8 for the 30th Anniversary “Million Ringgit Contest” at the Sunway Lagoon Resort Hotel to reward its patrons with a RM1.38 million worth of diamonds and gems in products and vouchers as prizes.
POH KONG commemorated its 30th Anniversary Celebrations Gala Dinnerat the KL Hilton on June 22 for customers, business partners and associates, the trade, Government representatives and the media.
POH KONG staff also celebrated the occasion with a sumptuous 30th Anniversary “Summer Fiesta” Dinner on Aug 13 at the Sunway Lagoon Resort Hotel.
Poh Kong opened its first franchise outlet in Complex Karamunsing, Kota Kinabalu in September as part of its retail expansion into East Malaysia.
POH KONG was ranked 10th in the Top Ten Retailing Company in Malaysia, with US$95 million (RM351 million) in sales volume for 2005, according to Retail Asia Publishing magazine. The Company was also listed 372 position in the region’s 2006 Retail Asia-Pacific Top 500 retail companies in the annual ranking based on sales value generated by retailers in 14 Asian economies in 2005.
2007
POH KONG held its 4th Annual General Meeting of the Company at the Kristal Ballroom, Hilton Petaling Jaya on January 15.
POH KONG was recognized and conferred the 2007 Reader’s Digest Trusted Brands Gold Award in the Jewellery Shop category on May 7. The Reader’s Digest Trusted Brands Survey, partnered with Nielsen Media Research, is recognized as one of the most transparent branding surveys in the Asian region.
On the promotional front, Poh Kong was one of the major sponsors and official jewellery for “Project Runway Malaysia”, the country’s premier fashion reality TV show which was shown on 8TV and Astro Channel 708 from May 25 to June 23.
Similarly, Tranz, our in-house brand was a major sponsor and official jewellery for “So You Think You Can Dance?” the first reality TV dance competition, which was a joint-promotion with 8TV and shown as well on Astro Channel 708. The grand finals was staged on June 29.
POH KONG was appointed the sole brand carrier for Schoeffel when it opened its first speciality flagship boutique in the world for the German-based international pearl jewellery company at Pavilion Kuala Lumpur on Oct 4.
Several subsidiaries of the Group have been presented the Fair Price Shop Awards 2007 – 2008 in the jewellery category by the Minister of Domestic Trade and Consumer Affairs this year in recognition of the Group’s outstanding contribution to the country’s economy.
In November, the Poh Kong Group participated in the International Trade Malaysia (INTRADE MALAYSIA 2007) Exhibition by taking up display booths to showcase its products to the world’s 500 buying missions comprising of international business leaders, entrepreneurs and industrialists.
Intrade Malaysia ‘07 was organized by Matrade and supported by the Ministry of International Trade and Industry.
POH KONG signed an exclusive distribution and marketing agreement on December 3 with Schoeffel which gives the Company the territorial rights to promote and expand the Schoeffel brand in Malaysia and Southeast Asia.
2008
Poh Kong held its 5th Annual General Meeting at Sunway Resort Hotel & Spa, Lagoon 1, Bandar Sunway on January 15.
Poh Kong was again conferred the Reader's Digest Trusted Brands Award in the Jewellery Shop category for the third consecutive year.
Poh Kong organized a Diamond and Gems Roadshow to showcase its wedding collections featuring a wide range of wedding bands, necklaces, earrings made of the finest diamonds and gems as perfect accessories for brides at the Mid Valley Megamall.
Tranz co-sponsored the Gary Chaw "Welcome To My World" Asia live concert at Putra Indoor Stadium. Gary also made a special appearance at the fashion parade of bridal gowns at the Mid Valley Megamall centre court in conjunction with the Diamond & Gems Roadshow.
Poh Kong and Schoeffel launched the Schoeffel Time Collection called "The Pearl", a luxurious pearl watch for women in the Malaysian market - the first ever in the world - at Westin Kuala Lumpur.
Tranz sponsored the live reality dance competition So You Think You Can Dance? season two as the official jewellery for the highly popular dance show which ended with the grand finals held at Ruums Club in Life Centre, Kuala Lumpur.
Poh Kong was again the official jewellery sponsor for Project Runway Malaysia, the country's premier fashion reality TV show which was shown on 8TV from Aug 3 to Nov 13.
Dato' Choon Yee Seiong, Executive Chairman & Group Managing Director earned the "19 Years At The Top Award" given by Malaysia Tatler and "Superstar Of The Year 2008 Award" given by the Malaysian Retailer - Chains Association (MRCA) on Nov 1 and 7 respectively.
Poh Kong, the sole licensee for Disney jewellery collection of favourite theme characters for the young, celebrated Mickey's Magical Holidays with 80 children from the House of Joy and the Ti-Ratana Welfare Society at the movie screening of Walt Disney's 'High School Musical 3' at 1 Utama, Petaling Jaya on Nov 21.
|
