Poh Kong Jewellers’ Great Italian Affair
Launch of Luca Carati
In 2009, Poh Kong Jeweller’s Great Italian affair resulted in a serious relationship with Luca Carati, one of Italy’s oldest and most prestigious luxury jewellers. Poh Kong is the sole distributor of Luca Carati in Malaysia.This year they celebrate the partnership with the official launch of the brand.
The launch was graced by His Excellency Alessandro BUSACCA, the Ambassador of Italy to Malaysia. Privileged guests were invited to witness the launch and the preview of the dazzling 2009 Collection pieces presented by belladonnas.
Malaysian best-dressers can now join the list of Luca Carati’s patrons, which include Italy’s Eros Ramazzotti, Hollywood’s Jennifer Lopez and Janet Jackson, and tennis champions Ana Ivanovic (Luca Carati ambassador for 2008-2009) and Roger Federer, who bought some Luca Carati jewellery in Dubai at Burj Al Arab Luca Carati corner for his fiancée.
Each Luca Carati piece is created with love for women. The jewellery pieces are designed to communicate emotions and feelings, so that the light and beauty of a jewel may become a lifestyle emblem.